Video Marketing
Video Marketing involves the creation and distribution of
short videos that can help you convey your marketing or
organization message without the high cost associated with
traditional media advertising.
With video you can create your business brand and provide
information about you, your products and services. Properly
created and syndicated, short videos induce viewers to take
action and share that message with others producing a viral
marketing impact that far outlasts traditional media spots and
advertising.
Internet users are inundated with useless information but
are quickly drawn to interesting or informative videos.
In fact:
Reports show that more than 50%
of the U.S. population will watch videos online this
year
Video marketing also has the advantage of being a more
personalized form of information dissemination than traditional
advertising and, done correctly, will be received by the viewer
as an educational piece that enhances credibility and builds
relationships. Video Marketing allows the videographer to
communicate with visitors and potential visitors in ways that
were impossible for any but the biggest advertisers until
recently.
In an era when instant results are the becoming the norm,
conevying your message by video puts your business in the
driver's seat to attracting new customers and sales. But you
must quickly engage your viewer and then provide cross platform
options for them to take direct action to ask for more
information or make a purchase decision.
Videos are a powerful tool to drive visitors to your website
and to engage them once they arrive. Videos embedded on your
website and landing page are statistically proven to convert
visitors to subscribers and customers better than those
without.
Creating new videos on a regular basis for your website and
online marketing efforts will help your business grow as
visitors will return to see your next video offering !
The final result can be a stream of visitors and sales for
years to come, at no additional post production cost, as your
video will become a sustainable web asset. Video hosting sites
will not charge you to display your videos to their massive
audiences providing you an almost endless number of potential
viewers and customers.
To be a success, your video must include:
1- Quickly capture the viewer's interest through in less than 7
seconds
2- Be optimized your target audience and the search engines
3-Utilize proper distribution and syndication.
Due to the relatively low cost of producing videos for
online distribution, the return on your investment can be
literally mind boggling.
Greenpoint Marketing can produce one or a series of
customized videos for your business, plus create your own
video channel online to help your business dominate your
local or online market. For more information on how to get
started today email: Director (AT) GreenpointMarketing.com
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