According to a
study by Jupiter Communications, offline channels can have a
substantive impact on the online searches conducted by internet
users across the board in various search engines.
especially true when the search is conducted based upon a
company name, product or service type, or even a slogan which
has appeared in an offline channel promotion.
most offline advertising is poorly integrated or not integrated
at all to take advantage of the power of an offline/online
strategy which is critical in today’s marketing .
The result is
that a user hears or reads a promotion offline, searches
online, does not find the company’s website easily and becomes
distracted by a competitor.
integrated offline media and online campaign conversely, can
have a powerful impact on the brand awareness and buying
decisions of consumers.
We can help
you develop a properly integrated offline media and online
campaign to maximize your campaign success, increase your ROI
and lower your one time and recurring advertising and